Do Your Customers Give You the Time of Day?

Did you know there is a “National Take Back Your Time Day?” And, according to one business pundit, Time Deficit Disorder (TDD) keeps potential customers from having time to read their direct mail or try new products.

Breaking through the clutter in the marketplace has always been an issue. Potential customers are inundated with new products, new services and new ideas all vying for their time and dollars. This however is the first time I have heard a marketer blame the customer for not participating.

This perspective certainly explains a number of tv ads running these days. Watching television sometimes feels like I am in a room with 20 5-year olds all trying to get my attention by screaming loudest or acting silliest.

Marketers you need to remember that potential customers probably aren’t responding because they don’t feel like you are talking to them. It is about meeting a need in the most beneficial way.

This isn’t as easy as being funny or loud — but it will go a long way toward having customers without TDD!

Tagged . Bookmark the permalink.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.