Last night we had a discussion while watching the Big 10 Basketball Tourney. An ad for a car (and none of us could remember the brand) had many men — all ages and shapes — shedding their clothes on a busy street so they could touch/wash/rub up against a car full of young women.
Why? no one even ventured a guess
The message? it takes very little for men to make fools of themselves
Did it inform me? no
Did it entice me? no
Did it entice the men in the group? Way no
Did it entice the women in the group? H*&^ no
Did it improve my awareness of this car? no
Too many times ads seem to be created for their shock values and for the entertainment of the account executives or the creative directors.
What a waste of marketing budget.