Banana Strategy Vs. Innovator’s Dilemma

My previous post warning of the dangers of Banana Marketing reminded me of the insightful book by Clayton M. Christensen, The Innovator’s Dilemma. 

Key insight: sustaining innovation vs disruptive innovation.  Great companies have a tendency to excel at the first and get blindsided by the second.  (His chapter on the disc drive industry is here.) 

So look around. Is your new product pipeline filled with genetic clones.  Are you selling a bunch of bananas?

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