This seem like a familiar experience?
“If someone comes to you with a ‘great’ product that just needs some marketing, the game is probably already over.” – Seth Godin
Many organizations trap marketing viewpoints in departments responsible for communication or customer service. This often leaves groups that should know better working without a close customer connection or even solid customer feedback during critical allocation and innovation stages of development. We live in a rather unique time where it often easier to add unnecessary features than to make the hard decisions about focus and value which drive truly effective communication and relationship building.
