‘They lost their destinies because they wanted to save their pasts.” What Would Google Do? by Jeff Jarvis
Agreeing with what Jeff Jarvis says is not the point of What Would Google Do?. Neither is disagreeing. The book is a great discussion starter for your team. It is a shot against sacred cows. It is a call to rethink assumptions.
The business models discussed by Jarvis may or may not work for your company or industry – They are after all a description of what worked last time. And even though much of the book focuses on the impact of digitized products, it is relevant to your warehouse and manufacturing plant.
You can get a taste of what Jeff has to say on his blog, www.buzzmachine.com, where he is regularly publishing portions of his book.