Fred, in this case, I think it has something to do with the music. Doesn’t music have a way of stamping an indelible image of a brand in your mind’s eye (or ear)? Here in Chicago there’s a company called Empire Carpet that’s used the same jingle and pitchman for at least 30 years. I’ll bet every Chicago area resident with a TV knows the brand and can sing the song. Maybe GM could turn everything around with a snappy tune. 🙂
Brad Shorr’s last blog post..The First Online Marketing Question Is, What Are My Keyword Phrases?
Good point Brad. The music certainly created and reinforced a lot of the emotional connection. I hadn’t realized it but even as I read ‘Its the real thing…’ I was humming it along in my head.
Oh, and since you’ve brought it up… Eight hundred five eight eight, two three hundred…Empire! Yup, still stuck there.
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