Staying Power

Some ideas just have staying power…

Even when the brand moves on.







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2 Responses to Staying Power

  1. Brad Shorr says:

    Fred, in this case, I think it has something to do with the music. Doesn’t music have a way of stamping an indelible image of a brand in your mind’s eye (or ear)? Here in Chicago there’s a company called Empire Carpet that’s used the same jingle and pitchman for at least 30 years. I’ll bet every Chicago area resident with a TV knows the brand and can sing the song. Maybe GM could turn everything around with a snappy tune. 🙂

    Brad Shorr’s last blog post..The First Online Marketing Question Is, What Are My Keyword Phrases?

  2. Good point Brad. The music certainly created and reinforced a lot of the emotional connection. I hadn’t realized it but even as I read ‘Its the real thing…’ I was humming it along in my head.

    Oh, and since you’ve brought it up… Eight hundred five eight eight, two three hundred…Empire! Yup, still stuck there.

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