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Staying Power

Mar 18th, 2009
by Fred H. Schlegel.
realthing.jpg

Some ideas just have staying power…

Even when the brand moves on.

 

 

 

 

 

 

Posted in: Frog Thoughts.
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2 Comments

  1. Brad Shorr says:
    March 19, 2009 at 5:37 am

    Fred, in this case, I think it has something to do with the music. Doesn’t music have a way of stamping an indelible image of a brand in your mind’s eye (or ear)? Here in Chicago there’s a company called Empire Carpet that’s used the same jingle and pitchman for at least 30 years. I’ll bet every Chicago area resident with a TV knows the brand and can sing the song. Maybe GM could turn everything around with a snappy tune. :)

    Brad Shorr’s last blog post..The First Online Marketing Question Is, What Are My Keyword Phrases?

    1. Fred H. Schlegel says:
      March 19, 2009 at 8:55 am

      Good point Brad. The music certainly created and reinforced a lot of the emotional connection. I hadn’t realized it but even as I read ‘Its the real thing…’ I was humming it along in my head.

      Oh, and since you’ve brought it up… Eight hundred five eight eight, two three hundred…Empire! Yup, still stuck there.

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