Dr. Kantor over at HarvardPublishing.org calls for everyone to be in marketing during a recession. I agree completely, but for those who know how I rant my next question is obvious: Why only ‘in a recession’?
Driving the marketing discipline through your organization creates entanglements with customers deep down in the soul. It affects creativity in ways that are profound. Just think what would happen if your customer and prospects became an intimate part of your org chart. Creative chaos or intimate understanding?
Ah well, since we are in a recession I guess it is a worthy call to arms. Let’s just try avoid departmentalizing marketing once the economy is on a roll again.