Comments on: Reality Check – -Have You Out-Innovated Your Customers? http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/ Jump In, The Water's Fine Wed, 16 May 2012 15:49:20 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Fred http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/comment-page-1/#comment-451 Fred Mon, 01 Jun 2009 12:01:59 +0000 http://frogblog.biz/?p=1184#comment-451 @Bill, We all have our weaknesses :) @Bill, We all have our weaknesses :)

]]> By: Bill Welter http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/comment-page-1/#comment-450 Bill Welter Fri, 29 May 2009 16:40:39 +0000 http://frogblog.biz/?p=1184#comment-450 Fred, I agree wholeheartedly. Long ago and far away I heard someone say that "engineers love to engineer (even if it costs too much)." Likewise, innovative people love to be innovative (even if the customer can't use it). If it doesn't make business sense it doesn't make sense. Cheers, Bill Fred,
I agree wholeheartedly. Long ago and far away I heard someone say that “engineers love to engineer (even if it costs too much).” Likewise, innovative people love to be innovative (even if the customer can’t use it).

If it doesn’t make business sense it doesn’t make sense.

Cheers, Bill

]]> By: Fred H. Schlegel http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/comment-page-1/#comment-449 Fred H. Schlegel Fri, 29 May 2009 15:02:55 +0000 http://frogblog.biz/?p=1184#comment-449 Hi Andrew, It is a real tightrope to walk. Hi Andrew, It is a real tightrope to walk.

]]> By: Fred H. Schlegel http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/comment-page-1/#comment-448 Fred H. Schlegel Fri, 29 May 2009 14:58:59 +0000 http://frogblog.biz/?p=1184#comment-448 Hi Brad, that's a great background. Folks have trouble understanding why sales and marketing might have difficulty seeing eye-to-eye but the goals, measurements and even language can be very different. I also had the good luck to get a taste of a number of areas before landing in product management. It really helps to understand where folks are coming from. Hi Brad, that’s a great background. Folks have trouble understanding why sales and marketing might have difficulty seeing eye-to-eye but the goals, measurements and even language can be very different. I also had the good luck to get a taste of a number of areas before landing in product management. It really helps to understand where folks are coming from.

]]> By: Andrew http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/comment-page-1/#comment-447 Andrew Fri, 29 May 2009 13:21:18 +0000 http://frogblog.biz/?p=1184#comment-447 Hi Fred, You have hit on an important concept here, and I would understand how businesspeople could easily become so caught up in the drive for innovation that they could easily lose sight of what where their customers are at. I guess all of this boils down to an understanding of and continued focus upon the real world needs of your customer, and also about the direction in which these real world needs are likely to head in the future. <abbr><em>Andrew’s last blog post..<a href="http://www.goodhonestdollar.com/will-good-intentions-wither-in-tough-times" rel="nofollow">Will good intentions wither in tough times?</a></abbr></em> Hi Fred,

You have hit on an important concept here, and I would understand how businesspeople could easily become so caught up in the drive for innovation that they could easily lose sight of what where their customers are at.

I guess all of this boils down to an understanding of and continued focus upon the real world needs of your customer, and also about the direction in which these real world needs are likely to head in the future.

Andrew’s last blog post..Will good intentions wither in tough times?

]]> By: Brad Shorr http://frogblog.biz/2009/05/28/reality-check-have-you-out-innovated-your-customers/comment-page-1/#comment-446 Brad Shorr Thu, 28 May 2009 21:01:23 +0000 http://frogblog.biz/?p=1184#comment-446 Fred, Everything you say in this post rings oh-so true for me. I was very lucky in my corporate life to be in the sales trenches AND marketing management at the same time. Marketers tend to live in a world of theory, so it helped me more than words can say to have one foot firmly planted in reality. I was able to picture exactly how a customer would react to a new marketing initiative, brochure, or communication strategy. It saved me thousands of missteps and made our success rate soar. I love this quote from David Ogilvy - "If it doesn't sell, it isn't creative." <abbr><em>Brad Shorr’s last blog post..<a href="http://www.wordsellinc.com/blog/blogs/business-blog-consulting/how-to-start-blogging/" rel="nofollow">How to Prepare Yourself for Launching a Business Blog</a></abbr></em> Fred, Everything you say in this post rings oh-so true for me. I was very lucky in my corporate life to be in the sales trenches AND marketing management at the same time. Marketers tend to live in a world of theory, so it helped me more than words can say to have one foot firmly planted in reality. I was able to picture exactly how a customer would react to a new marketing initiative, brochure, or communication strategy. It saved me thousands of missteps and made our success rate soar.

I love this quote from David Ogilvy -

“If it doesn’t sell, it isn’t creative.”

Brad Shorr’s last blog post..How to Prepare Yourself for Launching a Business Blog

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