Three thoughts for a beautiful summer day. (Or is that my brain melting?)
RadioShack’s effort to rebrand themselves to “The Shack” is off to a good start… When I Googled it came after a book called The Shack, and in news it followed the story “Woman Found Dead in Homeless Shack was Murdered, Authorities say…” Leave “the” off the name and I got sidetracked by Scuba Shack and Klezmer Shack. I love RadioShack for the geeky hardware store that it is and I’m curious what is going to happen to the product mix as they try to ‘update’ their image. But I gotta think that if they felt Radio was old fashioned, how in the world did they decide Shack would be ‘with it’? (Isn’t the iPhone a radio-computer? Seems Radio could be hot, but that might be the heat.)
marketers have finally gone insane. (Of course he didn’t have a very high opinion of, gulp, my profession, in the first place for some pretty well placed reasons.) He points to a new trend where under the gun financial institutions are still sponsoring big ticket events but leaving their name off the program, door, ticket and anything else that might generate publicity. I’m sure the ‘special’ invitees were told who paid for the tickets so maybe it wasn’t as stealth as it appears to the Times reporter, however, if you’re embarrassed to put your name on it does it really make sense to be there at all? In the recent Meeting & Events they spoke about the trend of disguising your events so no one would know what company would be there. Suggestions like using code names (“Presidents Club”) and bright logos so participants will know each other, but outsiders will be left in the dark. If you are unable to justify the event now in terms of ROI or negative publicity, could you really justify it a year ago?
Great article on ‘Restoring American Competitiveness’ by Gary P. Pisano and Willy C. Shih.
As the United States strives to recover from the current economic crisis, it’s going to discover an unpleasant fact: The competitiveness problem of the 1980s and early 1990s didn’t really go away. It was just hidden during the bubble years behind a mirage of prosperity, and all the while the country’s industrial base continued to erode. HBR – Pisano & Shih
Turns out my dad was right all along in that shipping a bunch of manufacturing jobs overseas would have a negative impact on our overall competitiveness. (Sorry for the arguments dad, I was in college and knew everything at the time) I’ve seen it happen at companies I’ve worked for. First the manufacturing goes then the design capability follows. Marketing and finance end up getting to run the place, but turns out that looks to be a short term prospect in this do or die world.
I got half way through the article, gave up my research for the night and grabbed a book of poetry to brighten my mood. Turns out some poets are depressing. It’s summer for Pete’s sake. Big challenges ahead. Time to let the brain cells recuperate a bit. (By the way, interesting chart here breaking down what groups of Americans are doing at any given point of the day. What does it mean when at no point in the day does the percentage of Americans who are ‘Resting and Thinking’ go over two percent? Why did they group Thinking with Resting?) so chucking the library I turned towards home to do what American’s still do best and fired up the Grill. (Or have the Australians beaten us at this? I love Outback Steakhouse. Oh, and it comes up first when you search for Outback.)Image Credits: The Shack copyright RadioShack. Conference Table by Franck-Boston and Steak by martinh70 both via iStockphoto.com.