Comments on: Flying With A Good Idea

By: Andrew

Andrew — Tue, 02 Feb 2010 01:07:15 +0000

Fred,

It often seems to work that way – lessons learned in one field turning out to be no less relevant in another related field.
.-= Andrew´s last blog ..The importance of shareholder manners =-.

By: J.D. Meier

J.D. Meier — Tue, 19 Jan 2010 08:17:08 +0000

Cross-pollination is a beautiful thing! .-= J.D. Meier´s last blog ..10 Ways to Improve How You Manage Information =-.

By: Fred H. Schlegel

Fred H. Schlegel — Fri, 15 Jan 2010 04:36:16 +0000

Super sonic buses. Way cool.

By: Janice Cartier

Janice Cartier — Thu, 14 Jan 2010 22:04:25 +0000

Of course I meant ground public transportation. LOL .-= Janice Cartier´s last blog ..How Do We Find Our Way In? =-.

By: Janice Cartier

Janice Cartier — Thu, 14 Jan 2010 22:00:49 +0000

Fred,
The “whole cockpit experience” concept. The “how” we experience something is in my opinion huge ripe innovative territory in any number of areas. I’d like to see some aerospace guys into public transportation too.
.-= Janice Cartier´s last blog ..How Do We Find Our Way In? =-.

By: Tweets that mention Flying With A Good Idea | Frog Blog -- Topsy.com

Tweets that mention Flying With A Good Idea | Frog Blog -- Topsy.com — Thu, 14 Jan 2010 05:31:09 +0000

[...] This post was mentioned on Twitter by bradshorr and Fred H Schlegel, Fred H Schlegel. Fred H Schlegel said: Quickie about Ford Vs. GM Vs Boeing at CES. New at the FrogBlog: http://ow.ly/W8Fc [...]

By: LaVonn

LaVonn — Wed, 13 Jan 2010 17:51:03 +0000

When cell phones were new to the broad market the first positioning they used (especially for women) was safety. The market (especially women) grew past that rapidly but it was a great entry point message. I am guessing the same can be said for this.

Great post!

By: Fred H. Schlegel

Fred H. Schlegel — Wed, 13 Jan 2010 15:16:18 +0000

Hi Brad, I think that is what GM was counting on. OnStar was visionary when it was first introduced. It also left Ford with very little breathing room to come in with another safety product also ran. I think they are counting on the wiz bang factor to degrade the theater factor of safety. “Of course a Ford calls when you’re in an accident… don’t they all?” Best defense against powerful technology can sometimes be to adopt it and make it look old hat.

By: Brad Shorr

Brad Shorr — Wed, 13 Jan 2010 13:39:37 +0000

Hi Fred, Very telling insight on how innovation and design unfold! My first reaction (as a marketer), is that while Ford's design approach seems conceptually more compelling, GM's approach makes for better theater, and thus stronger marketing. GM has commercials where a helpless wife and child are stranded on a deserted road and ONStar comes to the rescue. This is reminiscent of the brilliant Michelin commercials of old, with the infant inside the tire. How does Ford match that in order to sell the "overall cabin experience"? It'll be an interesting challenge. .-= Brad Shorr´s last blog ..How Twitter and LinkedIn Make Life Easier in B2B =-.