It’s In The Details

I’m not usually one to point out spelling mistakes (glass houses and all) but this sign was pointed out to me by my lovely wife during a quick stop in Peoria the other day to see my son perform in the All-State Honors Band and I figured I would share.

Even in today’s wonderful world of spell check, misspelled or misused words are all around us. I usually gloss over it. Poorly executed marketing is a depressing thing to see.

But here we have the former offices of a Private Detective Agency. The sign had been there a very long time. Covered most of their window.

And the question that comes to mind is what the heck are they going to be able to find if they never noticed the missing ‘E’ and ‘L’ on their own sign.

Poor marketing execution often indicates other details are being missed as well.