Comments on: It’s In The Details

By: Andrew

Andrew — Tue, 23 Feb 2010 04:22:40 +0000

Fred,

Sure there might be some truth to the saying about not judging a book by its cover.

But there is also a great deal of truth to the saying ‘fine feathers, fine birds,’ and generally speaking, firms which get the details right in their marketing communications can usually be counted on to get the details right in other, more important areas like delivering a high standard of service on a consistent basis. Vice versa for firms which fail in this area, and if I were a prospective client, I would be seriously concerned about what other details this firm was going to overlook.
.-= Andrew´s last blog ..Cause relating marketing – Why Pepsi’s approach is so good =-.

By: Fred H. Schlegel

Fred H. Schlegel — Mon, 08 Feb 2010 01:48:01 +0000

I’ve heard the Yellow Pages made that mistake on more than one occasion. Very painful indeed.

By: Fred H. Schlegel

Fred H. Schlegel — Mon, 08 Feb 2010 01:46:51 +0000

I do as well. Luckily I’ve got folks watching out for me (or who like to catch me in an error) so things get cleaned up over time. Thanks for coming by and thank you for the complement. I really appreciate it.

By: J.D. Meier

J.D. Meier — Sun, 07 Feb 2010 19:32:21 +0000

I guess it would be worse to have a phone number that’s off by a digit, but it’s still pretty bad.

I noticed you said “former” so I think we see why.
.-= J.D. Meier´s last blog ..Top 10 Lessons Learned in Spirituality =-.

By: TrinaMb

TrinaMb — Sat, 06 Feb 2010 15:01:30 +0000

Great observation, certainly we are forgiving of spelling errors in some cases. However in the case of a sign like this or ‘selling’ oneself on social media – ‘it’s in the details’ as you say.
I release more spelling mistakes than I care to admit, they are usually of the ‘rushed/careless’ kind – always makes me want a do over
Nice post Fred, should read you more often

By: Paul C

Paul C — Sat, 06 Feb 2010 12:57:49 +0000

Right....fun without the exercise. .-= Paul C´s last blog ..Got to Love Heinz Ketchup =-.

By: Fred H. Schlegel

Fred H. Schlegel — Sat, 06 Feb 2010 01:09:53 +0000

Broken Racket, hmmm, Is that what you have after the cops raid your joint?

By: Paul C

Paul C — Fri, 05 Feb 2010 22:29:20 +0000

I love these examples. One that stares me in the face every time I play squash is." Broken racket wall. (Hang your broken racket here.) Who's racket is next?" .-= Paul C´s last blog ..Got to Love Heinz Ketchup =-.

By: Fred H. Schlegel

Fred H. Schlegel — Fri, 05 Feb 2010 17:50:58 +0000

Absolutely. There’s a fun T-shirt out there that makes the point as well. We tend to read in chunks – the first and last letters filled in by the shape of the internal letters to give us meaning of the word.

Which is a lucky thing given the keyboards we are all being asked to type on. Thanks for stopping by Gagan.

By: Gagan

Gagan — Fri, 05 Feb 2010 17:17:50 +0000

I watned to brnig up the ponit that with more-and-more comminucation happineng over miblie diveces and the prolifaretion of on-the-go content craetion tools like twettir, poeple have boceme more forgiving of spilleng mistakes; Espcailly on the newer media.
That said- Even I would condescend on billbaord spelling mistakes.

(p.s. all the spelling mistakes above, were intended. Your reading though to the end proves the point that people are more forgiving in newer media!)