If you work hard to follow your customer’s lead, you will soon find somebody else leading your customer.
Can you answer yes to any of the following questions? 1. Does your company tends to write a plan every year but mostly it is put in a binder to gather dust? Maybe you don’t even do planning because “what’s the point?” 2. Do you spend too much of your time fighting fires, eliminating emergencies and chasing “what if’s”? 3. Can you quickly explain your current business strategy and how it fits with your company’s vision? Your 3-yr strategy? Your marketplace position? 4. Can you show your current program performance measures and make the appropriate mid-stream corrections? 5. Do you have to go through more than one layer of management to get a decision made about any program – even one that has already been given a green light? 6. How many times each year do you have to justify your budget? More than during the annual budgeting process? Do … Continue reading
One of my morning peruses is Seth Godin. I like his attitude. And I like the fact that he understands that it is about the “what.” or the “stuff.” “Hey. It’s not so hard. If you make great stuff, people will find you.” (http://sethgodin.typepad.com/) I asked a client not long ago when he wanted to find new channels because the old ones were not delivering the results…”Is your stuff up to snuff?” Is yours?
Innovation is the lifeblood of an organization. It can also be a primary source of bleeding.
My partner has been writing an awesome series on “Creativity Killers.” Each and every one dead on as to their effects on an organization’s ability to be creative. Fred and I both agree that most organization’s wield these “weapons” too often with much success — even when they profess to be an organization that embraces innovation and change. For many years we have worked with clients on the need to create a strong creative culture — one that embraces those who go outside the status quo. Last night I picked up a book (Orbiting the Giant Hairball) from the man who taught me much about creative thinking and how to not get caught up in the “hairball” — Gordon McKenzie. As the creative guru and and professed burr-under-the-saddle at Hallmark Cards while I was there in the late 80’s/early 90’s, he provided me with great insights on stretching “paradigms” to … Continue reading