Turning ideas into profits is a lot like kissing the frog. It’s not always easy to tell what you’re going to end up with.
Tom Peters borrowed something I said in a post on Indifference. Go check it out! “The Non-indifferent War on Words” How cool!
I am on a soap box these days about the effect of no thinking time. So today I come to you with a simple way to add more time into your day: Make all 1 hour meeting 40 minutes. Make all 30 minute meeting stand-up. If you do this (at least in the meetings you have control over!) you will buy yourself at least a few extra chunks of time you can set aside for thinking. Shut your door, turn off your phone, send your computer to sleep and that’s it…contemplate a problem, noodle over the future, consider the consequences, ruminate over a decision. I double dare you to try this…You and your business will be better off because of it.
Are you? Is your team? Your boss? Your company? Whether the answer is yes or no it matters. If I were a betting person (wait I’m a marketer isn’t that the same thing?) I would lay you odds that a company’s passion score is directly related to their success with long-term innovation and development. Can a blase’ company embrace the change necessary to grow and evolve along with their customers? Can a team truly redefine how they approach the marketplace if they are indifferent? Take a quick pulse of your organzation…is the collective heart rate up as they excitedly move ahead? If it isn’t or you want it to go faster, you will have to be passionate and you will have to inspire passion in others. And that is what leadership is all about.
Have you pulled out this year’s marketing plan to see if you are still in the right ballpark and still in the game? Next week is the last week of the first quarter. Set some time aside to pull your performance reports together (especially if this isn’t done automatically) for your programs and overall performance. Gather your team together and ask yourself the following questions: Did we do what we set out to do? If no, why not? Did we perform the way we expected? If no, why not? What worked and didn’t from a program perspctive? Why? Have there been any changes internally or in the marketplace that means your plans for the next quarter need to change? If so, what & why? Do all involved teams know your plans and expected performance for 2Q07? Do you have good communications flow internally and externally to build toward maximum effectiveness? … Continue reading