Innovation is a critical survival technique. New strategies, tools, products, technologies are fun to grab hold of. But have you left anyone behind? Customers perhaps? When you’re moving at the speed of light it’s easy to think those who don’t keep up just don’t get ‘it.’ Word processing software is so productive, why do they [...]
Posts under ‘Entanglement’
Physics, Ideation, Community & Entanglement
Inspiration is a funny thing. It comes from places you expect, don’t expect, and come to expect. You have to be open to it. Defend it. And, on occasion, abandon it. Physics has been my muse for thinking about ways creative ideas might be better shepherded through an organization as we try to: Avoid concept [...]
Marketing Should Be Everywhere All The Time
Dr. Kantor over at HarvardPublishing.org calls for everyone to be in marketing during a recession. I agree completely, but for those who know how I rant my next question is obvious: Why only ‘in a recession’? Driving the marketing discipline through your organization creates entanglements with customers deep down in the soul. It affects creativity [...]
Physics and Ideation: Customer Entanglement
I think the word ‘entanglement’ may be the best single word description of marketing at its best – no matter what your specialty. The word ‘entangle’ intrigues me. In physics it describes a mysterious connection that exists beyond visible physical contact. Imagine its meaning in marketing: Mutual Long Term Influence Even At Great Distance! We wish [...]
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