As I was looking around for current ‘definitions’ of marketing to satisfy my curiosity and I came across the AMA’s revised definition for marketing. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A bit high falutin’ but an improvement over the old language that starts with: “Marketing is an organizational function…” In the announcement from Mike Lotti, Chairperson of the Board they hit the nail on the head:
Ahhh, the generational gap hits again. 233 K or so folks found out that their ‘friends’ would dump them for a whopper. Monetization is the golden standard for web applications, and it looks like Facebook has succeeded remarkably well in monetizing the concept friend, for an actual value of about 35 cents depending on where you live. A joke? Yes. Funny too. And for many who receive the notification that they have been removed (something Facebook wisely doesn’t normally do) no big deal. They will just re-up. But what about the few of us who are still a bit sensitive about these things? Folks who might be socially just hanging on. The folks who are pruned, not only for 35 cents, but out of spite. When they re-apply and are told no, what happens? How many kids were targeted as part of this campaign – “Hey Everybody, lets get rid of Mikey!” … Continue reading
Said this once before…still sounds appropriate, especially going into 2009. Most big ideas start off small. If you kill small ideas too efficiently – no more big ideas.
Well, we’ve made the move but 2008 seems to have gone missing. (Maybe that’s a good thing?) Please pardon our dust while we try to work the bugs out.
If you work hard to follow your customer’s lead, you will soon find somebody else leading your customer.