End Marketing Departmentalization

As I was looking around for current ‘definitions’ of marketing to satisfy my curiosity and I came across the AMA’s revised definition for marketing.  “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A bit high falutin’ but an improvement over the old language that starts with: “Marketing is an organizational function…”  In the announcement from Mike Lotti, Chairperson of the Board they hit the nail on the head:

Thanks BK For Improving Social Discourse, …Not

Ahhh, the generational gap hits again.  233 K or so folks found out that their ‘friends’ would dump them for a whopper. Monetization is the golden standard for web applications, and it looks like Facebook has succeeded remarkably well in monetizing the concept friend, for an actual value of about  35 cents depending on where you live.  A joke? Yes.  Funny too.  And for many who receive the notification that they have been removed (something Facebook wisely doesn’t normally do) no big deal.  They will just re-up.   But what about the few of us who are still a bit sensitive about these things?  Folks who might be socially just hanging on.  The folks who are pruned, not only for 35 cents, but out of spite.  When they re-apply and are told no, what happens? How many kids were targeted as part of this campaign –  “Hey Everybody, lets get rid of Mikey!”  … Continue reading