Are You An Artist Or A Scientist?
Brad Shorr recently asked his readers if they considered themselves more marketing scientist or marketing artist. This idea of ‘artist vs scientist’ runs deep today and has implications for education and innovation regardless of what profession we are discussing. The first note I have of this cultural divide being discussed as a critical issue to be dealt with is by C.P. Snow, Cambridge: “Literary intellectuals at one pole—at the other scientists, and as the most representative, the physical scientists. Between the two a gulf of mutual incomprehension—sometimes (particularly among the young) hostility and dislike, but most of all a lack of understanding. They have a curious distorted image of each other. Their attitudes are so different that, even on the level of emotion, they can’t find much common ground.” (The Two Cultures and The Scientific Revolution, The Rede Lecture, 1959 by C.P. Snow) To me, the difference between artist and … Continue reading