Until last week I was not a yogurt fanatic. Then my local Dominick’s optimized their yogurt selection. During this process I’m sure they looked at sales, product attributes, profitability and synergies. Unfortunately my milkshake-like kifer drink didn’t make the mix. The matrix they developed seems to cover every possible known and unknown yogurt need…regular, low fat, no [...]
Posts under ‘Ribbeting Relationships’
Finding The “What” In Your Marketing
“It’s what you say, most of the time, not how you say it.” (Seth Godin – Seth’s Blog – 3/14/07) In a recent post Seth Godin nailed what I think is the “missing link” for many marketers. The “what” should always carry the day. I think that is something a lot of deep pocket marketers have [...]
Doing More With Less
The mantra of senior management across all industries, across all disciplines has become “do more with less.” Budgets and personnel continue to be cut while the need for increased revenue and margin continues to grow. You can continue to successfully perform in the market using this mantra if you are thoughtful in how you approach [...]
You Can’t Hide from a Marketing Problem
There has been an ongoing discussion during the past few years about the integrity of business. (Think Enron, Haliburton, etc.) I think this conversation has been somewhat overstated given that the majority of business owners in the U.S. are honest and trustworthy people trying to succeed in a very chaotic marketplace. For the past several [...]
Do Your Customers Give You the Time of Day?
Did you know there is a “National Take Back Your Time Day?” And, according to one business pundit, Time Deficit Disorder (TDD) keeps potential customers from having time to read their direct mail or try new products. Breaking through the clutter in the marketplace has always been an issue. Potential customers are inundated with new [...]
