Charged with defining and communicating unique product attributes and critical elements of competitive advantage, marketing departments often fork in two directions -Â Marketing Tyrant or Marketing Weenie. Why do those on the marketing bus turn one way or the other? They are usually driven by the frustration of being responsible for communicating advantage, but not having [...]
Posts under ‘Ribbeting Relationships’
Getting Ready for 2007
Wow! It is already October. Hard to believe 2006 is winding down. For all businesses the end of our fiscal year means turning your focus on the next year’s opportunities and challenges. Here are a couple of thoughts to help with this process: 1. If Marketing is responsible for writing the plan, who else is [...]
