The folks that bring us Pepsi, Tropicana and Gatorade have done the product management world a favor by performing a very large logo experiment in public. Tropicana went for a radical new package design dropping their familiar ‘straw in an orange’ image for what I consider a rather generic box. Gatorade traded the logo and [...]
Posts under ‘Strategic Fire’
Tackling the Uncertainty Paradox – An Introduction
Uncertainty can drive opportunity. Uncertainty can also drive you mad and destroy your company. Bummer. Bill Welter (Adaptive Strategies), Kay Plantes (Plantes Company) and I have been discussing how the uncertainty caused by stronger, less predictable and more frequent disruptions can be as large a source of opportunity as it is a threat. We’ve been [...]
Texting Innovation For Rural Medicine
What do you do when patients are so isolated and travel is so difficult and money is so tight that symptoms go untreated because information travels so slowly? Oh, and there’s not a dime to spare. This is the challenge faced by many rural health centers utilizing a system of community health workers who travel [...]
Reality Check – -
Have You Out-Innovated Your Customers?
Innovation is a critical survival technique. New strategies, tools, products, technologies are fun to grab hold of. But have you left anyone behind? Customers perhaps? When you’re moving at the speed of light it’s easy to think those who don’t keep up just don’t get ‘it.’ Word processing software is so productive, why do they [...]
Physics, Ideation, Community & Entanglement
Inspiration is a funny thing. It comes from places you expect, don’t expect, and come to expect. You have to be open to it. Defend it. And, on occasion, abandon it. Physics has been my muse for thinking about ways creative ideas might be better shepherded through an organization as we try to: Avoid concept [...]
