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How Do You Value Relationships? How Does Facebook?

Autograph Book Cover While searching for a family heirloom my mom came across her mom’s high school autograph book. Most of the inscriptions are from 1881 and in verse. It’s a beautifully tooled leather booklet. Gives the autographs some weight, some feeling. It was fun leafing through.

Most of the inscriptions are in verse. My mother tells me that her father and mother often traded poetic notes with each other and it looks like the practice was widespread, at least in this neck of the woods. While I’m sure many of the verses were used multiple times among many friends, each page provides a touch of personality — a small window into the lives of people I never knew. It felt very personal.

autographbook001coverpage

“My friends in my album I ask you to write,
but to tear out the leaves I deem impolite.    A. Maiers”

Annie had a sense of humor. As did Jeannie:

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“To Anne,
Around went the album
To me it came,
For my contribution,
So here goes my name. ”
Jeannie Haickey

There are other inscriptions more personal and heartfelt, but unfortunately they are not in the mood to scan for now. They have faded and are difficult to read. But they are there. The afternoon was spent talking about memories with the autograph book and a few photos to inspire the conversation. I learned things I never knew about my grandmother.

Which got me to thinking about Facebook. Today’s version of the autograph album, a complete electronic rolodex of our network of acquaintances and friends.

  • Spelling – optional.
  • Punctuation and capitalization – optional.
  • Thoughtfulness - optional.
  • Even words – optional.

Now I’m a latecomer to Facebook.  I actually joined to help my kid’s high school booster group manage publicity. But quickly I discovered some old, lost friends. Facebook is my living autograph book. A place where connections are made. But how long lasting are the memories here. Will great, great, grandchildren ever dig old Facebook files out of a trunk and feel connected to someone they hardly new?

It doesn’t feel that way.

And now there is a kerfuffle as Facebook works to generate revenue using the very contacts it helped me connect with. I don’t begrudge them the cash. They brought value by connecting me easily with old friends. But I’m a little irritated with their desire to track my steps through every website and web tool I visit. It’s as if they somehow believe that friends share every detail of their lives with no edits or consideration.

That’s not poetry. That’s personal spam.

The glimpse of life I gained through my grandmother’s high school autograph book reminds me of how at one time individuals were maybe a tad more thoughtful about how they wished to be remembered. Maybe even a bit more thoughtful about how they presented themselves. Could our ability to communicate easily be weakening the value we put on communication?

The ability to connect human beings together in memorable, long lasting ways is probably one of the most powerful selling points any business can hope to have. Facebook caught lightning in a bottle, but now seems ready to tip the balance from valued tool to overly greedy spy. MySpace went this route. Some are not amused. Taylor Davidson provides an interesting look at why we should care about the business model behind the services we use. Just because they are free doesn’t mean they are without cost.

Communication continues to evolve. From private letters on stationery to sentiment presented on greeting cards. From phone calls to email to texting.

As everything goes digital it would be a neat trick to find a way to return the private, personal, long-lasting feel of a letter (or autograph book) while maintaining the convenience of Web 2.0 interaction. Things are being lost in our digital age. A key aspect of looking for opportunity is to mine the past for value, not to recreate history, but discover ideas primed for updating.

Of course I doubt my grandmother ever gave a thought to the idea that her descendants would be leafing through her old autograph book.  It was kept as a personal keepsake, her own memories. Which make it even more precious to us.

Solutions to the digital keepsake dilemma anyone? Let the competition begin.

What are you selling?

Took advantage of the beautiful weather this weekend and wandered uptown for a coffee, passing an old favorite shop.

A decade ago it was one of my must stop destinations before Mother’s Day or an upcoming birthday. The owner had an eye for the affordable unusual.

Through the window the shop looked familiar, still an eclectic mix. But off. Almost interesting, but not quite. Hard to explain. Leave it to say, I had no interest in going in. Haven’t been interested for quite a while.

I was no longer a customer. Why?

The new owners have done a fine job of maintaining the mix. But maintaining is the key word here. I never went into the shop because I expected to find ‘country’ or ‘humor’ or ‘handmade.’ I went into the shop to be entertained and to pass that entertainment on to my friends. While the old owner’s taste was always familiar, things changed in ways beyond simple design changes or style.

The new owner didn’t know what the old owner had been selling me.

Do you know what your customers are actually buying from you? Answering the question can be difficult in part because often your customers have no idea what the real reasons are for making their purchasing decisions. The words they use to justify a purchase sometimes match the motivation, but just as often asking can force them to string together words that try to make logical sense of an emotional step. (One of many reasons focus groups are such treacherous waters for a decision maker to swim in.) If you blindly follow what your customers tell you, then you will never take your business anywhere new. And you customers will find themselves someplace else. Not always knowing exactly why.

The 2400 Year Old Problem

I love my excursions down to Indiana University. I’m always pleasantly surprised by the level of creativity, passion and dedication that survives (and perhaps thrives) after years of schooling. (Disclosure: This be a proud papa moment…)

The Addled Wasps Promotional Poster This weekend my daughter’s adaptation of  Aristophanes’ “The Wasps” hit the streets and it struck me how familiar the problems of our ancient greek cousins were. Having spent the past four years studying ancient history and theater, that was Sarah K Schlegel’s point of course and her goal in producing the play for a modern audience.

We know we should learn from the past, but, oh so often, it seems so far away.

Turns out Aristophanes felt he lived in a very litigious society. Sound familiar? So much so that he said lawyers had become like wasps, stinging with suits at every opportunity and swarming from victim to victim without serious care as to the consequences of their attack.

A bit about the performance: The team did an amazing job of working with the updated material, adding quick skits that brought today’s always fun TV lawyers into the mix. The relationship between siblings (one who loved to sue and the other who felt things had to stop) was great fun – with ‘LoveCleon’ fighting to escape the ideas and containment of his sister, ‘HateCleon.’ From battles with swarms of lawyers, to trials of criminal pets the action was absurd, but the message showed that many of the personal and political challenges we face today haven’t changed in millennia.

Most nights the show was performed in a limestone courtyard, bringing the audience closer to the feel of a greek amphitheater than one would expect in central Indiana. Costumes were modern, with ancient touches including Chorus masks paper mache’d from magazine photos and ‘stingers’ that stiffened when the lawyers were riled. Sets of burlap and rope (cardboard creativity at work). All performed with movement that highlighted the absurdity that took over Athens in its day.

The dots between their world and ours were connected. Arguments and lawsuits. Hyperbole and brinksmanship. I win you lose living.

There is a reason I bring up the show beyond fatherly pride. In the workplace, in politics, in our personal life – technology has changed the way we communicate, but technology has not changed what we need to communicate about.

A few lines that make the point:

“Yet in these times we have stung misguided. Lacking clear enemies we sting each other in a desperate attempt to create another ‘other.’ We see not the change we must pursue and forget the brotherhood we should already know. Change is ambiguouis and dangerous, but blind stinging is a death sentence. The sting must be directed away from our breathren and towards the misguided failing of our own creation.”  (Choir member. The Addled Wasps. Aristophanes. Edited By Sarah Schlegel)

Whether you take the ‘sting’ to be legal in nature or simply damaging argument, I think that means as much in today’s environment as it did 2400 years ago. The solution from Aristophanes is interesting. He does not expect the clash of ideas in legal forums to end, simply moderate -

“In short I give it as my deliberate opinion that in future every citizen must be possessed of a sting. But that sting’s use must have thought as a prerequisite.”

I really enjoyed the performance, and while I’ve gushed about my kids in the past I’d like to list all the folks involved here for now. I suspect we’ll be seeing more of them.

Editor/Director/Producer: Sarah Schlegel
Assistant Director: Kelsey Sheppard
Costume Designer: Nicole Zausmer
Poster Design: Christopher Knarr
Faculty Advisor: Murray McGibbon
Lovecleon: Stephanie Kuschel
Hatecleon:  Ted Timothy
Sosias: Lauren Bourke
Xanthias: Sam Gurnick
Chorus 1: Katie Harmon
Chorus 2: Mandie Van Osdol
Chorus 3: Shanta Parasuraman
Chorus 4: Sam Petry
Chorus 5: Colton Irwin

And wrapping up with a few wise words from old Aristophanes:

“He was right who said, ‘decide nothing till you have heard both sides’”

Is The American Dream Dead?

In describing why business models must change, Kay Plantes pointed out a study that indicates 78% of respondents believed the American Dream has died.

This has bothered me all weekend.

I believe that most positive change comes from optimists building what they believe is possible. (Have you ever worked with a pessimist trying to build what they believe is impossible? It makes for a long day.)

Could it really be that the the U.S. is depending on 22% of the population for that optimism? Maybe that is enough in Ayn Rand’s world , but I like the odds when more folks are on board.

So this evening, rather than thinking about how much I enjoyed watching Mr. Burns drink a Coke during the Superbowl, I’m thinking about what is the American Dream. The study by Context-Based Group softens the blow a bit by indicating respondents felt the meaning of the American Dream might have been hijacked by materialism of the past few decades – so maybe it is not dead, maybe it is changing.

What is the American Dream?

For me, the answer is personal but I think rings true:

The opportunity to better myself as I choose and establish a launching pad so my children will have even better opportunities than I.

There is no question that the recent financial upheaval has shot a few bullets at people’s ideas of betterment.

  • The idea that Wall Street can make everyone rich.
  • The idea that we all can borrow ourselves to riches.
  • The idea real estate always goes up.

Good bubbles to pop in my opinion, but when did the American Dream become only about wealth.

Maybe the American Dream has been lost because we fear for our children.

  • The threat of Global Warming.
  • The threat of pollution driven illness.
  • The loss of good jobs.
  • The burdon of debt on our government and us.

And yet we live in amazing times.

The tools of betterment and more are available more widely, across more socioeconomic groups than ever before. It seems that anyone can change the world.

So if the American Dream was to consume till we drop – Good riddance.

If the American Dream involved success without hard work – I’m glad we’re waking up.

If the American Dream is the chance to do something extraordinary no matter where we are in life — Then sign me up.

I think the American Dream can be as alive for my children as it was for me.

But only if we believe. (Shall we clap? Will Tinkerbell live?)

What does the American Dream mean to you? (And is it Alive or Dead?)

It’s In The Details

Sign For Private Investigator

I’m not usually one to point out spelling mistakes (glass houses and all) but this sign was pointed out to me by my lovely wife during a quick stop in Peoria the other day to see my son perform in the All-State Honors Band and I figured I would share.

Even in today’s wonderful world of spell check, misspelled or misused words are all around us. I usually gloss over it. Poorly executed marketing is a depressing thing to see.

But here we have the former offices of a Private Detective Agency. The sign had been there a very long time. Covered most of their window.

And the question that comes to mind is what the heck are they going to be able to find if they never noticed the missing ‘E’ and ‘L’ on their own sign.

Poor marketing execution often indicates other details are being missed as well.

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