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[singlepic id=17 w=280 h=400 mode=watermark float=right]I’ve run into a brick wall. Buy Patanol Without Prescription, When that happens I find it's useful to step back, look around, ask questions and think a bit. Buy Patanol without a prescription,  It started with some deceptively simple questions from insightful commentators on my last post which was in-part about RadioShack’s branding efforts.

First Brad Shorr asked if The Shack’s new branding would change my shopping habits (I am a relatively frequent shopper there, Patanol in japan, Patanol in uk, wannabe geek that I am).

Good question, next day Patanol. Patanol trusted pharmacy reviews, First, an admission, buy Patanol online without prescription. Purchase Patanol online, I love RadioShack and hope that The Shack campaign works. Would hate to think that one of my goto geek stores would bite the dust, Buy Patanol Without Prescription. However, Patanol in canada, Patanol san diego, the advertising so far means nothing to me. (“Our Friends Call Us The Shack.” I don’t, what does that make me?) But Brad’s question about branding isn’t only about advertising, buy cheap Patanol. Order Patanol from mexican pharmacy, Brand is supposed to be the whole shebang. Geek Field Trip!

Has anything changed at RadioShack?

  • Yes, buy Patanol online cod, Patanol craiglist, I was greeted when I entered the door. This sounds silly, buy Patanol from canada, Where to buy Patanol, however, I’ve gone entire trips to RadioShack in which I’ve never felt like I interacted with another human being, free Patanol samples. Buy Patanol Without Prescription, Even when I made a purchase, so that’s really saying something. Patanol pills, Point for ‘The Shack".

  • Yes and no, there was green signing telling me I was now at The Shack, where can i buy cheapest Patanol online. Where can i find Patanol online, Who Cares. No points.

  • Yes and no, real brand Patanol online, Buy Patanol no prescription, merchandising had moved around a bit. Took me a while to figure out if ‘my’ categories were still in stock, order Patanol online c.o.d. Several audio areas were lightly stocked with empty pockets (missing SKU’s), Buy Patanol Without Prescription. Patanol tablets, After reviewing the store the truth is, I couldn’t really see any change in product mix, buy Patanol online no prescription. Sale Patanol, Point against "The Shack".

  • No, the wires, where can i buy Patanol online, Patanol in india, adaptors and resistor section seemed relatively un-changed. This is both a relief and a dreadful disappointment at the same time, saturday delivery Patanol. Patanol price, coupon, There is so much opportunity in the DIY Geek market that one would think updating how they sell resistors, plugs, fast shipping Patanol, Order Patanol online overnight delivery no prescription, wire and kits would be high on the list of leveraging loyal customers. Buy Patanol Without Prescription, Let alone the service opportunities. No points.

Because I was there on a mission, online buy Patanol without a prescription, Order Patanol no prescription, I asked the now social manager what the whole thing with The Shack was about. “Are you changing your name?”

“No, Patanol gel, ointment, cream, pill, spray, continuous-release, extended-release, Patanol medication, it’s kind of a nickname. Nothing is changing, Patanol in usa, Buy Patanol online without a prescription, except we got T-Mobile.”

The new cell phone line is actually big news for RadioShack since cell accounts for about 30% of revenues. I bought my first cell phone there a few de..., where can i order Patanol without prescription, Patanol over the counter, um, well, Patanol prescriptions, Patanol for sale, um, when I was younger, buying Patanol online over the counter. But I haven’t bought one there since, Buy Patanol Without Prescription. Buy generic Patanol, (Not sure why. Never thought of it I guess.) The manager and I talked a bit about cell phones, Patanol to buy online, Patanol in mexico, reminding me that my daughter is due for a new one. Actually a very good sales interaction, Patanol in australia. Buy Patanol without prescription, Surprising. Point to "The Shack."

Has RadioShack actually gone through a radical re-brand or not? Buy Patanol Without Prescription, My answer is no, but read on….

J.D, Patanol overseas. Cod online Patanol, Meier asked, “When to rebrand, buy cheap Patanol no rx. Delivered overnight Patanol, … when to leave the brand alone and fork or launch a new brand?” I have pretty strong opinions about this, but decided to go back to the books a bit and see what others had to say, buy Patanol online with no prescription.

What a confusing mess of self-serving drivel about branding I’ve found so far, Buy Patanol Without Prescription. Patanol buy, The problems caused by the ‘departmentalization’ of marketing appear to be in full force when discussing brand. Part of this is a land grab, online buying Patanol hcl. Ordering Patanol online, If an advertising agency can convince a manufacturer that the ‘ad’ is the primary holder of brand equity, that pumps money towards communication and away from other areas of brand experience that may be equally valid and important, Patanol discount. Patanol to buy, How else to explain GM wasting advertising resources on the Chevy Volt, a car several years off while today's product lines and dealer networks require so much shoring up. Most branding discussions revolve around logos and creative campaigns while the fulfillment of brand promise is forgotten.

Which brings me to my brick wall, Patanol prices. Buy Patanol Without Prescription, Definitions have power. Order Patanol from United States pharmacy, Wrong definition and whole worlds of innovation and creativity can be lost to an organization.

The misapplication of the word ‘consistency’ in marketing for example.

Or confusing 'Marketing Communication Tactics' with the marketing discipline, buy no prescription Patanol online. Patanol from international pharmacy, I can get tongue tied in a discussion where components are confused with the discipline. So the discipline of marketing has to be modified with some other term such as:  Holistic Marketing from Phillip Kotler and Kevin Lane Kellor, where to buy Patanol.

“Holistic marketing recognizes that ‘everything matters’ with marketing — and that a broad, integrated perspective is often necessary, Buy Patanol Without Prescription. Purchase Patanol, Four components … are relationship marketing, integrated marketing, internal marketing, and social responsibility marketing.” Kotler & Keller Marketing Management 12e.

But I haven’t found modifiers for the term brand that I like yet. The concept has been around for centuries (or longer) and germinated from the idea of a mark that distinguishes one item or manufacturer from another. Today we still discuss brand in terms of the mark, but most realize it includes everything your product means emotionally and intellectually. Depending on your product/promise the creative aspect of logo and brand vary in importance to the overall emotional impact.

In truth BRAND is a function of everything that affects the customer/non-customer notices Buy Patanol Without Prescription, . In other words brand equity and image is a function that combines all elements of a prodcut: Brand (logo) from Brand (communication) from Brand (service) from Brand (quality) from Brand (price) ….

With that background you can see why I’m thinking RadioShack has not really gone through a radical re-brand. They’re playing with their name which may be a royal waste of money, but changes on the ground that consumers will notice so far are missing. It resembles an experiment in Canada done with Circuit City a year or so ago which also is not promising. Currently things resemble a company facing the Uncertainty Paradox without a clear course for survival, Buy Patanol Without Prescription.

When you think your name is the source of a problem, you're usually wrong.

Understanding the levers that drive your brand is a critical element in moving forward, especially in periods of gross uncertainty. Where you fit in your target audiences perception drives what you can charge, how large your market is, and who your competitors are. It also provides limits and direction for next steps. Buy Patanol Without Prescription, For RadioShack the challenges are extreme. They are competing against big box stores, but their small footprint can be an advantage.  In a world where children are building computerized robots using Legos, RadioShack seems to have lost the imagination of the electronics DIY world. Cell phones is high margin business but not very capable of providing differentiation. The RadioShack of old was a place of affordible electronic possibilities. I'm not sure where "The Shack" is going now, Buy Patanol Without Prescription.

So, I'm working on 'reasons to re-brand' and how that is affected by uncertainty, but that will take a while. If you have any resources or pointers you would like to share here in the comments (or for those of you a bit shyer via email) as always very appreciated.

And in answer to Brad's question, will I visit more often. They got me one extra time (and I made a purchase: RadioShack ROI $19.00) but have not provided a change in shopping environment that will change my habits yet, good or bad.

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Buy Vasodilan Without Prescription, Three thoughts for a beautiful summer day. Buy Vasodilan from mexico, (Or is that my brain melting?)


[singlepic id=75 w=280 h=400 float=right]Hard to decide if RadioShack's effort to rebrand themselves to "The Shack" is off to a good start... When I Googled it came after a book called The Shack, over the counter Vasodilan, Purchase Vasodilan online no prescription, and in news it followed the story "Woman Found Dead in Homeless Shack was Murdered, Authorities say..." Leave "the" off the name and I got sidetracked by Scuba Shack and Klezmer Shack, Vasodilan in canada. Vasodilan discount, I love RadioShack for the geeky hardware store that it is and I'm curious what is going to happen to the product mix as they try to 'update' their image. But I gotta think that if they felt Radio was old fashioned, online buying Vasodilan hcl, Vasodilan prices, how in the world did they decide Shack would be 'with it'. (Isn't the iPhone a radio-computer, Buy Vasodilan Without Prescription. Seems Radio could be hot, Vasodilan in us, Vasodilan in australia, but that might be the heat.)


[singlepic id=76 w=280 h=400 float=right]In Geoffry James' opinion marketers have finally gone insane. (Of course he didn't have a very high opinion of, gulp, ordering Vasodilan online, Where can i buy Vasodilan online, my profession, in the first place for some pretty well placed reasons.) He points to a new trend where under the gun financial institutions are still sponsoring big ticket events but leaving their name off the program, buy Vasodilan from canada, Vasodilan prescriptions, door, ticket and anything else that might generate publicity, buy cheap Vasodilan no rx. Vasodilan over the counter, I'm sure the 'special' invitees were told who paid for the tickets so maybe it wasn't as stealth as it appears to the Times reporter, however, buy cheap Vasodilan, Vasodilan medication, if you're embarrassed to put your name on it does it really make sense to be there at all. In the recent Meeting & Events they spoke about the trend of disguising your events so no one would know what company would be there, order Vasodilan online overnight delivery no prescription. Delivered overnight Vasodilan, Suggestions like using code names ("Presidents Club") and bright logos so participants will know each other, but outsiders will be left in the dark.   If you are unable to justify the event now in terms of ROI or negative publicity, Vasodilan tablets, Buy Vasodilan online without prescription, could you really justify it a year ago.


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As the United States strives to recover from the current economic crisis, it’s going to discover an unpleasant fact: The competitiveness problem of the 1980s and early 1990s didn’t really go away, Vasodilan for sale. It was just hidden during the bubble years behind a mirage of prosperity, and all the while the country’s industrial base continued to erode, Buy Vasodilan Without Prescription. Vasodilan price, coupon, HBR - Pisano & Shih

Turns out my dad was right all along in that shipping a bunch of manufacturing jobs overseas would have a negative impact on our overall competitiveness. (Sorry for the arguments dad, buy generic Vasodilan, Buy Vasodilan without prescription, I was in college and knew everything at the time) I've seen it happen at companies I've worked for. First the manufacturing goes then the design capability follows, fast shipping Vasodilan. Vasodilan from canadian pharmacy, Marketing and finance end up getting to run the place, but turns out that looks to be a short term prospect in this do or die world, sale Vasodilan. Buy Vasodilan Without Prescription, I got half way through the article, gave up my research for the night and grabbed a book of poetry to brighten my mood. Buy Vasodilan from mexico, Turns out some poets are depressing. It's summer for Pete's sake, Vasodilan buy. Order Vasodilan online c.o.d, Big challenges ahead. Time to let the brain cells recuperate a bit, buying Vasodilan online over the counter. (By the way, interesting chart here breaking down what groups of Americans are doing at any given point of the day, Buy Vasodilan Without Prescription. Order Vasodilan from United States pharmacy, What does it mean when at no point in the day does the percentage of Americans who are 'Resting and Thinking' go over two percent. Why did they group Thinking with Resting?) so chucking the library I turned towards home to do what American's still do best and fired up the Grill, Vasodilan in uk. Vasodilan in usa, (Or have the Australians beaten us at this? I love Outback Steakhouse. Oh, Vasodilan in india, Buy no prescription Vasodilan online, and it comes up first when you search for Outback.)

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Buy Lotensin Without Prescription, The folks that bring us Pepsi, Tropicana and Gatorade have done the product management world a favor by performing a very large logo experiment in public.

  • Tropicana went for a radical new package design dropping their familiar 'straw in an orange' image for what I consider a rather generic box.

  • Gatorade traded the logo and their name for a large letter G and reduced lightning bolt.

  • Pepsi traded their single circle for a series of happy faces and fat birds and stylized type.

I've reported disasterous Tropicana numbers earlier (down 20%) and that they have abandoned the logo change, Lotensin in mexico. Lotensin craiglist, Evidently the Gatorade numbers are just as terrible down more than 13% in the first quarter (with Powerade picking up 6 points of marketshare). My guess is they won't backtrack here, buy Lotensin from canada. Lotensin pills, (Two admissions of extreme error in a six month period. Nope.) (UPDATE BELOW)

I haven't seen anything about Pepsi results, but for the most part you could still tell a Pepsi bottle was a Pepsi bottle so there isn't much to expect, Buy Lotensin Without Prescription. I doubt consumers pay much attention to Fat Pepsi logo vs Thin Pepsi logo, Lotensin to buy online, Order Lotensin from United States pharmacy, but if it makes corporate happy...  This is a different strategy from the cloak of invisibility delivered by the Tropicana and Gatorade redesigns, buy Lotensin online no prescription. Lotensin in canada, Here are a few things I am assuming about the decision to bring such radical change to Tropicana and Gatorade.

  • Each brand is facing serious challenges to their dominance and therefore alarm bells were ringing.

  • Folks within each organization were tired of the old 'been there for years' logos.

  • They hired a 'branding' agency, buy Lotensin online with no prescription. Buy Lotensin Without Prescription, (Heavy sigh. Buy generic Lotensin, I'll save the rant for later.)

Humans get tired of things. I get it, Lotensin tablets. Buy cheap Lotensin no rx,

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Was there panic, real brand Lotensin online. Lotensin prescriptions, I don't know. Certainly somebody, Lotensin trusted pharmacy reviews, Buying Lotensin online over the counter, somewhere wanted to put their imprint on some classic American brands. Buy Lotensin Without Prescription, Three lessons from this very public experiment.

  • First - While logo design is critical, ordering Lotensin online, Cod online Lotensin, most of a logo's (and package's) power comes from FAMILIARITY. Both Gatorade and Tropicana became invisible overnight, order Lotensin online overnight delivery no prescription. Lotensin in mexico, Customers had to look for them and therefore had an extra second to make a different choice.

  • Second - Changes to familiar brands need to be made with care. Huge advertising budgets don't necessarily equate to awareness at the shelf, buy Lotensin online without prescription. (Anybody remember when Arco changed to Amoco, or visa versa, Buy Lotensin Without Prescription. Next day Lotensin, The cardboard cutout of the gas pump attendent changing the sign was up for several months in the midwest.)

  • Third - Watch out for what research is really telling you.  This was too big of a change to not been researched the heck out of, where can i buy cheapest Lotensin online. Online buy Lotensin without a prescription, Most of the time failure here revolves around experiment design (examine logos in a focus group room rather than on the shelf of a real store) or the results are ignored cause 'change is good.'

The landscape is littered with name, logo and packaging changes gone bad, Lotensin in usa, Where can i buy Lotensin online, so you would really think folks would know better by now.

UPDATE/CLARIFICATION 07/28/09: The misfire becomes more obvious when I compare apples to apples, buy Lotensin from canada. Buy Lotensin Without Prescription, The 13% decline was in sales. Lotensin prices, Gatorade lost about 6 percent in market share which was almost entirely picked up by Powerade. This makes the following quote from PepsiCo CEO Indra Nooyi all that more amazing (July 23 Wall Street Journal Subscription probably needed) "Clearly some of those [former] users switched to cheaper alternatives" and in some cases soft drinks, she said in an earnings conference call. "They didn't have a right to exist in the Gatorade world, where to buy Lotensin, Lotensin pills, " they just liked the taste.

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Quiznos' new ad campaign.

It made me laugh.

But it did not make me hungry.

Does that make it a bad ad?

Buy Zyvox Without Prescription, Attempting to get noticed, brand managers approve creative that some consider edgy - others decry as bad taste or even indecent. Zyvox prices, (In this case Quiznos' approved a bit of locker room humor that intentionally ties a sub to a male body part. There are at least two versions, buy Zyvox without prescription, Zyvox over the counter, one slightly sanitized for earlier time slots.)

Sometimes edgy works brilliantly, and sometimes it falls flat, buy Zyvox online with no prescription. Zyvox in japan,  The definition of edgy is high risk, but  to be honest safe campaigns fail all the time as well, Zyvox price, coupon. Zyvox prescriptions, (Nothing risky about the bland  Tropicana package redesign, right, purchase Zyvox online no prescription. Wrong.)

Edgy creative gets noticed, Buy Zyvox Without Prescription. Ordering Zyvox online,  Whether it is sex, humor, saturday delivery Zyvox, Zyvox tablets, bad behavior or some other outlier. And in case you haven't noticed -- 'Noticed' is a very difficult thing today, buy Zyvox from mexico. Zyvox in india, Consumers have their blinders up, don't want to be bothered, Zyvox medication. Buy Zyvox without a prescription, Marketers end up exploring the far reaches of 'bad taste' to prove they have 'good taste.' 

So, when you are thinking about letting the whippersnappers at your ad agency do something that will get that young target market you no longer understand motivated (Kids, buy no prescription Zyvox online, Cod online Zyvox, what's the matter with kids today?),  what process can you use to keep from making a horrible mistake, over the counter Zyvox.

First: Long Term Risk assessment. Buy Zyvox Without Prescription, If the creative goes horribly wrong, communicating the wrong message more powerfully than attracting business what is the long term risk. Online buying Zyvox hcl,  Can you just pull the spot, apologize for the bad joke and move on, Zyvox overseas. Order Zyvox from United States pharmacy,   Truth is, most risky creative that can get approved for mass distribution probably falls into this category, order Zyvox online overnight delivery no prescription. Where can i find Zyvox online, For example - Quizno's survived the singing Rats and Cartoon Network survived the bomb scare, with casualties of course), Zyvox trusted pharmacy reviews. Fast shipping Zyvox, Your target market might be full of relatively forgiving people. Maybe more forgiving of taking the risk than visa-versa. 

Second, Buy Zyvox Without Prescription. Personal With-it Assessment, Zyvox in usa. Zyvox craiglist, If you have started to feel about your target market like Paul Lynde felt about kids in Bye Bye Birdie. Then you should leave this decision up to someone you trust, Zyvox in mexico. Buy cheap Zyvox no rx, This is not to say you should take the agency's word for it. Buy Zyvox Without Prescription, In addition to the stated objectives in their creative brief - drive traffic, motivate transactions, improve image, build brand... - they have their own set of objectives that can color opinions - win awards, where can i order Zyvox without prescription, Zyvox in australia, break barriers, build career, Zyvox from canadian pharmacy, Buy cheap Zyvox, get cooler client.... While those additional objectives usually work in your favor, where to buy Zyvox, Where to buy Zyvox, when dealing with edgy they can dangerous.

Third, Zyvox prescriptions. Order Zyvox no prescription, Research. Please notice, Buy Zyvox Without Prescription.  Started with gut above, Zyvox gel, ointment, cream, pill, spray, continuous-release, extended-release. Zyvox to buy, If your research budget is limited then the conclusions you draw about a dramatic change or edgy stance will be limited. If your research budget is unlimited, where to buy Zyvox, Buy cheap Zyvox no rx, then there is a good chance it will be biased against edgy. (Research is great at knowing what was and what is, where can i order Zyvox without prescription. Buy Zyvox Without Prescription, Terrible at figuring out what will be.) If you want to stand out, you are going to have to take a bit of a leap. Zyvox pills,

Focus groups are qualitative, not quantitative, Zyvox to buy online. Zyvox buy, Therefore they are a source of inspiration not decision. In the case of 'edgy' you might be able to get a picture of what kind of 'group think' to expect, saturday delivery Zyvox. Zyvox in japan,  (One person becomes explosively angry at the spot - so goes the group.) Or potential for unexpected interpretations. (Does Quizno's know what picture I now get when I hear their name?) And even how edgy is it - (We all LOVE this idea is unlikely to be edgy.)

Quantitative research can let you know if you are connecting with your target group and to what extent you might be offending or putting off other groups, Buy Zyvox Without Prescription.  It is unlikely to give you a good idea of what kind of group think may occur driving backlash through the web, where can i find Zyvox online. Zyvox in canada, You may be able to get a read on awareness, but actual behavior changes are very difficult to read, Zyvox tablets. Zyvox from international pharmacy,  So understanding the tradeoff between lost traffic due to disgust vs new traffic due to cool still plays out in real life.

Neurological research is coming on fast.  Getting a direct brain read is cool, buy Zyvox without prescription, Zyvox price, coupon, but what behavior results if you light up the College Prank cortex. (Fun post about wiring a shopper up to an EEG machine...)

Fourth: Reward Assessment. Buy Zyvox Without Prescription, So, Quizno's Torpedo has gone viral creating a multiplier effect on their advertising budget of say, 500%. And let's just pretend that the ad works for the target market driving traffic that would result in a 5% boost in sales, cod online Zyvox. Order Zyvox from mexican pharmacy,  So the real question ends up being, 'What percentage of traffic is so put off by the ad that they don't show up?'  More than 1%, online buy Zyvox without a prescription. Buy generic Zyvox, Doubtful. The key to a brand manager here is the efficient use of advertising budget, buy Zyvox without a prescription.  A viral campaign can have a huge multiplier effect on your exposure, Buy Zyvox Without Prescription. Zyvox prices, Fifth: Alternative Opportunities. Sometimes my friends, Zyvox in australia, Sale Zyvox, you have nothing left to lose.

Now - mash the information together.  How does it balance out, buy Zyvox online cod. Buy no prescription Zyvox online, Think other thoughts should be included, say - 'corporate responsibility, Zyvox over the counter, Zyvox in india, ' or 'morality?' 

I don't know what the Quiznos equation looks like. As with most ad campaigns, time will tell.

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