What do you use as the definition of Brand? A look at RadioShack’s rebranding efforts.
Posts Tagged ‘Advertising_Folly’
It Is Summer, So Maybe It’s The Heat And Not Faulty Marketers
Three thoughts for a beautiful summer day. (Or is that my brain melting?) One: Hard to decide if RadioShack’s effort to rebrand themselves to “The Shack” is off to a good start… When I Googled it came after a book called The Shack, and in news it followed the story “Woman Found Dead in Homeless [...]
The Power Of Familiar
The folks that bring us Pepsi, Tropicana and Gatorade have done the product management world a favor by performing a very large logo experiment in public. Tropicana went for a radical new package design dropping their familiar ‘straw in an orange’ image for what I consider a rather generic box. Gatorade traded the logo and [...]
Good Taste In Advertising?
Quiznos Tests Taste.
Quiznos’ new ad campaign. It made me laugh. But it did not make me hungry. Does that make it a bad ad? Attempting to get noticed, brand managers approve creative that some consider edgy – others decry as bad taste or even indecent. (In this case Quiznos’ approved a bit of locker room humor that [...]
Are Most Customers Simply Not Cool Enough
For Your Advertising Agency?
Infomercials are the bane of most advertising agencies. We can’t believe the things work. They make the skin crawl with their crass, carnival like sales pitch. …And they work like gangbusters. Years ago, local markets were covered with terrible, grating ads for local car dealerships. Pitches that embarrassed Detroit and Madison Avenue alike. Took the [...]
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