Update 5/20/2009: Recent sales reports indicate Tropicana sales declined 20% during the Jan./Feb. timeframe that correlated with the packaging change. This indicates the packaging problem was more severe than consumers simply not liking the design, it actively hurt the ability of individuals to figure out where and what Tropicana was. It is still surprising to me that [...]
Posts Tagged ‘Advertising_Folly’
Burning Your Industry For Your Own Benefit
Who exactly made the mistakes H&R Block talks about when they say 4 out of 5 returns they review contains errors. (If you missed it: H&R Death Ad) The commercial is designed to make it look like CPA’s made the errors. Other professionals. And only H&R Block has the skills to save you from [...]
Marketing Is More Than Advertising
Many organizations trap marketing viewpoints in departments responsible for communication or customer service. This often leaves groups that should know better working without a close customer connection or even solid customer feedback during critical allocation and innovation stages of development. We live in a rather unique time where it often easier to add unnecessary features than to make the hard decisions about focus and value which drive truly effective communication and relationship building.
99.9% Effective
Watched an ad today for a new contraceptive device. The big takeaway – 99.9% effective. At first I thought, “What an odd number to crow about.” I mean, kind of a critical subject to hand over to 1 in a 1,000 odds. I wouldn’t fly an airplane with those kinds of odds. Why [...]
Big Mac Attack Makes More Friends?
Is this a case of niceness pays? McDonalds is on a tear – sales up each of the past 55 months and profits up 11% in the third quarter. (See – recession is good for some!) Burger King is up as well, but not nearly as strong. So, maybe I get my wish and Burger [...]
