Ahhh, the generational gap hits again. 233 K or so folks found out that their ‘friends’ would dump them for a whopper. Monetization is the golden standard for web applications, and it looks like Facebook has succeeded remarkably well in monetizing the concept friend, for an actual value of about 35 cents depending on where you live. A [...]
Posts Tagged ‘Advertising_Folly’
Purpose of a Spokesperson
I don’t get it. Why would a company want a spokesperson that doesn’t clearly add credibility to their brand. Have consumers become so brand educated that they can get past the lizards and cavemen (yes, I am picking on Geico today) to the knowledge that Geico is an insurance company that they would want to [...]
Finding The “What” In Your Marketing
“It’s what you say, most of the time, not how you say it.” (Seth Godin – Seth’s Blog – 3/14/07) In a recent post Seth Godin nailed what I think is the “missing link” for many marketers. The “what” should always carry the day. I think that is something a lot of deep pocket marketers have [...]
Another Advertising Rant
Last night we had a discussion while watching the Big 10 Basketball Tourney. An ad for a car (and none of us could remember the brand) had many men — all ages and shapes — shedding their clothes on a busy street so they could touch/wash/rub up against a car full of young women. Why? [...]
Odd Time for Branding
I don’t get it. Why are companies so anxious to associate themselves with “bad” things these days? Watching a couple hours of television and I am inundated with messages that suggest: ilicit sex, lying (lots and lots of lying), stealing, egotism (paired with its cousin narcissism) and just plain rudeness. The list could go on [...]
