Bananas on my mind. Sorry. In these trying times its always good to be reminded of the successful among us. It will either inspire you or tick you off, either way it gets the blood flowing to those extremities that don’t appreciate the thermostat set to 65. Entrepreneur.com covers four well known rule breakers you should have [...]
Posts Tagged ‘Banana’
Banana Strategy Vs. Innovator’s Dilemma
My previous post warning of the dangers of Banana Marketing reminded me of the insightful book by Clayton M. Christensen, The Innovator’s Dilemma. Key insight: sustaining innovation vs disruptive innovation. Great companies have a tendency to excel at the first and get blindsided by the second. (His chapter on the disc drive industry is here.) So look around. Is [...]
Are You Going To Be A Victim Of Banana Marketing?
How focused is your marketing. Like a laser? Only running with what has worked in the past? Has your creative started to look more like a banana than a bouquet? Sure everyone knows it’s you – but is that good? Have you defined your product category so well that you’re about to be swamped by [...]
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