Will Your Customers Do Absolutely Anything To Consume Your Product?
From the ‘ideas from strange places’ department. Reading about poisonous beans in Beans: A History by ken Albala and have to say, I’m amazed at what lengths we will go through to consume something we really need or want. In other words, want it bad enough, and some human will figure out a combination of soaking, crushing, boiling, and washing until it is ready enough to eat. Same goes true with new or unique products. Sometimes the need for something new is so attractive that consumers will put up with almost anything to take part. Sometimes as marketers all we can do is outline the correct soak, crush and boil procedure so that customers get what they want. However, as a market matures your customers become less willing to accept such flaws. Enter the lesson of the humble bean. Seems that several types of toxic beans also happen to be the … Continue reading