Frog Blog Rotating Header Image

Posts Tagged ‘Bean-Scale’

Will Your Customers Do Absolutely Anything To Consume Your Product?

From the ‘ideas from strange places’ department. Reading about poisonous beans in Beans: A History by ken Albala and have to say, I’m amazed at what lengths we will go through to consume something we really need or want.  In other words, want it bad enough, and some human will figure out a combination of [...]

The Bean Scale

I’ve been reading Beans: A History by Ken Albala. Not really a book one would expect to gain marketing insights from, but, read on. In times of great disparity between the haves and have-nots (most of history) – as soon as you had enough cash to trade your diet of beans for meat – you [...]