I’ve read a lot of Peter F. Drucker over the years, so it’s nice to find a great distillation of his ideas in one place. Just finished Inside Drucker’s Brain by Jeffrey A. Krames and it is full of gems to remind us of Drucker’s no nonsense style.
For business wonks who have never read Drucker [...]
Posts Tagged ‘Books’
A Reminder Of Key Principles | Inside Drucker’s Brain
What Would Google Do by Jeff Jarvis
‘They lost their destinies because they wanted to save their pasts.” What Would Google Do? by Jeff Jarvis
Agreeing with what Jeff Jarvis says is not the point of What Would Google Do?. Neither is disagreeing. The book is a great discussion starter for your team. It is a shot against sacred cows. It is a call [...]
Will Your Customers Do Absolutely Anything To Consume Your Product?
From the ‘ideas from strange places’ department.
Reading about poisonous beans in Beans: A History by ken Albala and have to say, I’m amazed at what lengths we will go through to consume something we really need or want.
In other words, want it bad enough, and some human will figure out a combination of soaking, crushing, [...]
The Bean Scale
I’ve been reading Beans: A History by Ken Albala. Not really a book one would expect to gain marketing insights from, but, read on.
In times of great disparity between the haves and have-nots (most of history) – as soon as you had enough cash to trade your diet of beans for meat – you switched [...]
Nice article, Fred. .-= Ja-Nae´s last blog ..NPR wants to know: Who hates Voicemail? =-.