“You either make it or sell it.” Those are the key first players in a new business according to Michael Ferro, Jr., Chairman and CEO, Click Commerce, Inc. at the Forum –Commercializing Technology To Drive New Business Formation: The Experience of Entrepreneurs. A great insight, one relevant not only to entrepreneurs but any business developing a new category, product or business. Sales ensures a direct connection to the market you are trying to tap. Immediate feedback. Deals done. The Builder ensures a product gets made and delivered with vision & insight. For a new entrepreneurial company this provides the foundation for building. In my own experience, this provides the foundation for larger organizations to ‘go entrepreneurial,’ driving quicker decisions. Cheaper development. Cleaner concepts.