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Posts Tagged ‘CCC’

The Science Of Creativity – Homework!

I was going to deconstruct an article on creativity I just read in Newsweek. Instead, I’m just going to say you need to read it for yourselves. Get past the scary call to action about creativity declining in the United States. (Scary for those of us who live here at least) This is one article [...]

Abandon Logic, Create Then Verify!

Logic has a peculiar way of boxing you in even as it helps you make great decisions. It leads you down a path, logically, step by step. And both that morning equally lay In leaves no step had trodden black Oh, I kept the first for another day! Yet, knowing how way leads onto way I [...]

Physics, Ideation, Community & Entanglement

Inspiration is a funny thing. It comes from places you expect, don’t expect, and come to expect.  You have to be open to it. Defend it. And, on occasion, abandon it. Physics has been my muse for thinking about ways creative ideas might be better shepherded through an organization as we try to: Avoid concept [...]

Community Creativity: “Let’s Put On A Show”

Since Mickey Rooney and Judy Garland first appeared together in Babes In Arms, “Let’s put on a show!” pretty much describes the gung-ho attitude of high schoolers, their teachers and the community support that goes into every high school musical.  The connections between community and high school benefit everyone by generating pride of place, generating opportunities [...]

Physics and Ideation: Customer Entanglement

I think the word ‘entanglement’ may be the best single word description of marketing at its best – no matter what your specialty. The word ‘entangle’ intrigues me. In physics it describes a mysterious connection that exists beyond visible physical contact. Imagine its meaning in marketing: Mutual Long Term Influence Even At Great Distance! We wish [...]