Are you? Is your team? Your boss? Your company? Whether the answer is yes or no it matters. If I were a betting person (wait I’m a marketer isn’t that the same thing?) I would lay you odds that a company’s passion score is directly related to their success with long-term innovation and development. Can a blase’ company embrace the change necessary to grow and evolve along with their customers? Can a team truly redefine how they approach the marketplace if they are indifferent? Take a quick pulse of your organzation…is the collective heart rate up as they excitedly move ahead? If it isn’t or you want it to go faster, you will have to be passionate and you will have to inspire passion in others. And that is what leadership is all about.