What causes burn out? Is it the path to competency? It seems the world is full of paths to follow, many of which leave us isolated from different modes of thought. Different points of view. When your right brain and left brain argue interesting things develop. Was reading October’s copy of Smithsonian while baking in [...]
Posts Tagged ‘Departmentalization’
Biomutualism, Breaking Down Silos, and Finding Inspiration
Developing a structure that encourages cross pollination of ideas is difficult at best. We are barely able to keep up with all the advances within a discipline, let alone take time to see what is happening in other fields. But as you may know from my love of ideas from strange places, I’m a big [...]
Marketing Should Be Everywhere All The Time
Dr. Kantor over at HarvardPublishing.org calls for everyone to be in marketing during a recession. I agree completely, but for those who know how I rant my next question is obvious: Why only ‘in a recession’? Driving the marketing discipline through your organization creates entanglements with customers deep down in the soul. It affects creativity [...]
End Marketing Departmentalization
As I was looking around for current ‘definitions’ of marketing to satisfy my curiosity and I came across the AMA’s revised definition for marketing. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A bit high falutin’ [...]
Rethinking Budget Cuts
The nice thing about a recession is that it reminds you how amazing capitalism can be. Even though most of us are hurting pretty badly —budgets being cut, loans being called, sales dropping — there are companies out there doing well. Thriving even. Why bring up the lucky few when talking about budget cuts that [...]
