Are You Going To Be A Victim Of Banana Marketing?

How focused is your marketing.  Like a laser?  Only running with what has worked in the past? Has your creative started to look more like a banana than a bouquet? Sure everyone knows it’s you – but is that good? Have you defined your product category so well that you’re about to be swamped by a game changing event? A lack of diversity in marketing or product development can create an ecosystem that leaves you at serious risk. Consider the poor banana…. The Cavenagh is by every business measure the most successful banana in the world. Where bananas are shipped and not grown, it has held a monopoly since replacing it’s ill fated predecessor the Gros Micheal. And every Cavenagh you eat today is genetically identical to the one you ate yesterday.  There is no bio-diversity. There are many types of bananas in the world, but the Cavenagh was elected … Continue reading