Since Mickey Rooney and Judy Garland first appeared together in Babes In Arms, “Let’s put on a show!” pretty much describes the gung-ho attitude of high schoolers, their teachers and the community support that goes into every high school musical. The connections between community and high school benefit everyone by generating pride of place, generating opportunities for mutual support and, most importantly, reminding everyone that the young can accomplish amazing things. High school performances, sporting events, academic competitions, and service projects build youth confidence and contribute to the community at large. But have the days of singing in the streets to whip-up a crowd been replaced by Facebook and Twitter? The need for community support has not changed. (Honest Disclosure: I’m going to talk about high school musicals today as an excuse for a ‘proud papa’ moment as well as to participate in a Middle Zone Muzings project.) Maine South High … Continue reading
Would a kind-of-massage drive customers to use more of your service? I had just finished writing a post on how Emoticon Thinking (simple, cheep ways to motivate consumer behavior) seemed capable of saving the environment when a friend brought up Body Empowered Fitness – a young company in the Chicago area. This is not a story about getting gold stars for loosing pounds – although you do get positive, personal feedback for success. This is not a story about social media, web 2.0 and public raving. Nope, more private and, in my mind – more motivating. The folks at Body Empowered Fitness wrap up your work out with a kind-of-massage.
We respond to simple rewards and penalties. What are the inexpensive ways you can motivate consumers in your business? Continue reading