In every organization there is an individual who is supposed to have final say about interesting tidbits like ideas that will determine the future of your company, the universe and everything (My apologies to Mr. Adams.) Often this process is broken in several ways. The leader keeps a bucket of sand in his office for [...]
Posts Tagged ‘Extinguisher’
Creative Fire Extinguisher #3: Expect Customers To Be The Visionaries
Customers tend to come up with – and understand – incremental improvements. Important, but potentially a trail straight towards a cliff. Radical new concepts tend to fly under the radar, accepted by a few early adopters or as a solution to a niche problem until suddenly it makes sense in a wider context. So what [...]
Creative Fire Extinguisher #2: The Fire Hose
A blast from a fire hose will put out almost any creative fire. In some organizations it becomes second nature, “New Idea! Find The Flaws!” The water hose is turned on full bore, showering the fire starter with problems and opening up flaws. The fire starter ends up defending their small spark of a fire, [...]
How To Smother Creative Fire
Creative fire is a funny thing. It is the natural human condition to look for creative solutions and innovations. However, the natural tendency of existing organizations is to avoid creative fire because it shakes things up, rattles the bones. So, rather than espouse on all the ways you can encourage fire starting in your organization, [...]
Seth Godin On Marketing Creativity Killers
Seth Godin writing about what kills marketing creativity, identifies two primary culprits: Fear and Lack of Imagination. As part of his piece, Mr. Godin says: “Basically, most people don’t believe something better can occur. They believe that the status quo is also the best they can do. So they don’t look. They don’t push. They [...]
