From the ‘ideas from strange places’ department. Reading about poisonous beans in Beans: A History by ken Albala and have to say, I’m amazed at what lengths we will go through to consume something we really need or want. In other words, want it bad enough, and some human will figure out a combination of [...]
Posts Tagged ‘Favorite’
Building Half A Bridge
Sometimes your product category faces foundational shifts that turn the Marketer’s Gap of Despair into a chasm. (The Gap is that uncomfortable place where consumers can not be motivated to action by any real feature of your product.) At this point the chasm is so easy to see that agreeing to build a bridge is [...]
Are You Going To Be A Victim Of Banana Marketing?
How focused is your marketing. Like a laser? Only running with what has worked in the past? Has your creative started to look more like a banana than a bouquet? Sure everyone knows it’s you – but is that good? Have you defined your product category so well that you’re about to be swamped by [...]
Wildfire – Creative Fire Extinguishers Flair Up
Creative fire extinguishers are a normal part of our human nature. Change can be uncomfortable. New ideas can cause disaster. It’s natural to want to find ways to avoid disruption. It would be nice to develop an organization that would drive these tendencies out, but that won’t happen to these deeply ingrained habits. For each [...]
