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Posts Tagged ‘FREE*’

Creative Response To The Uncertainty Paradox

Newsweek’s declaration that the recession is over and long lines at auto dealers seems to have upped feelings of angst in many circles. Reactions from ‘yeah sure’ to ‘How did I miss it’ to ‘yipee,’ indicate that maybe not everyone is on the same page. Which really shouldn’t be a surprise given folks disagree on [...]

Who’s Afraid Of Free?

Free: The Future of a Radical Price is a new book from Chris Anderson that has caused various folks to turn red, argue, get defensive and worry.
Most of the worry was already there. But Free provides structure. That is a benefit.
I chose to read Free while drinking herbal mint tea at Barnes & Noble. The [...]

It’s Your Best Ad,
It’s Your Most Popular Service,
It’s FREE*

What happens when the web meets doggie day care?
Funny how a simple idea can force service transformations.
Most pet boarding facilities I’ve seen in the past involve caging and separating pets. Even the ‘pet motel’ concept involved only larger cages or runs and human play time.
We’ve all learned a lot from the Pet Whisperer, however.
How does [...]

How Will You Survive FREE*?

Whether you think FREE* is wrong or right for your industry it will effect the structure of your business model. No matter who you are or what you do — you will either play in the FREE* marketplace or you will be absorbed by those who do.
How will you survive?  Is there a third payer [...]

The Illusion Of FREE*

My, what a wonderful world if we could just give away all our products for FREE*.  The more we gave away the more we would make in this new digital economy.
Chris Anderson, editor-in-chief of WIRED magazine, thinks this is the way all things digital are going (As described in this BBC article.) As costs decline [...]

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