Marketing lessons from strange places again… Recently The Doctor (of BBC’s Dr. Who) hid his companions with a simple device that skewed your attention just a wee bit to the left. So as they went past, the bad guys would just look away without realizing it and they could go on with saving the world [...]
Posts Tagged ‘Gap-of-Despair’
Building Half A Bridge
Sometimes your product category faces foundational shifts that turn the Marketer’s Gap of Despair into a chasm. (The Gap is that uncomfortable place where consumers can not be motivated to action by any real feature of your product.) At this point the chasm is so easy to see that agreeing to build a bridge is [...]
Have You Fallen Into The Marketer’s Gap Of Despair?
Falling into the gap of despair leads to expensive mistakes in marketing communication at the same time when large investments in product development should be made. During a downturn this gap grows swallowing and destroying marginal products and services. Unfortunately, it can also grow to include entire product categories. Have you fallen into the gap [...]
