Frog Blog Goals

Just updated the about page and decided to add this to the feed.   Our goal for the Frog Blog is to introduce more creative thought into everyday business principles.  Experience has shown that many times creativity gets boxed into organizational categories that managers consider ‘Appropriate’ for creative approaches.  So – if you’re putting together a catalog page be creative – “We need eye candy!”  But if you’re examining the production flow of parts from source to installation – ‘Just the facts, please.’ Why does this matter?  True creativity is inspired by the facts on the ground, but relies on intuitive and inspired leaps to pass barriers.  When the barriers fall into a communication or relationship category, managers feel very comfortable calling in ‘creative’ talent.  They are more accepting of taking risks because so much of what is discussed is obviously based on opinion as much as fact and experience. But when dealing … Continue reading