Free: The Future of a Radical Price is a new book from Chris Anderson that has caused various folks to turn red, argue, get defensive and worry. Most of the worry was already there. But Free provides structure. That is a benefit. I chose to read Free while drinking herbal mint tea at Barnes & [...]
Posts Tagged ‘Godin’
Why Change When You Can Shake Things Up?
The lesson? Change happens. And it is always hard. Big change tends to blow away the established players. As Seth Godin writes — the establishment always says to new things, ‘But that’s a special case.’
Is Your Stuff Up To Snuff?
One of my morning peruses is Seth Godin. I like his attitude. And I like the fact that he understands that it is about the “what.” or the “stuff.” “Hey. It’s not so hard. If you make great stuff, people will find you.” (http://sethgodin.typepad.com/) I asked a client not long ago when he wanted to [...]
Finding The “What” In Your Marketing
“It’s what you say, most of the time, not how you say it.” (Seth Godin – Seth’s Blog – 3/14/07) In a recent post Seth Godin nailed what I think is the “missing link” for many marketers. The “what” should always carry the day. I think that is something a lot of deep pocket marketers have [...]
Seth Godin On Marketing Creativity Killers
Seth Godin writing about what kills marketing creativity, identifies two primary culprits: Fear and Lack of Imagination. As part of his piece, Mr. Godin says: “Basically, most people don’t believe something better can occur. They believe that the status quo is also the best they can do. So they don’t look. They don’t push. They [...]
I love your attitude and celebrate all of the wonderful changes with you. I loved your...