Reward Your Customers With A Smiley Face | The Power Of Emoticon Thinking
We respond to simple rewards and penalties. What are the inexpensive ways you can motivate consumers in your business? Continue reading
Tag Archives: Kindling
Two Sides to the Creativity Coin
My partner has been writing an awesome series on “Creativity Killers.” Each and every one dead on as to their effects on an organization’s ability to be creative. Fred and I both agree that most organization’s wield these “weapons” too often with much success — even when they profess to be an organization that embraces innovation and change. For many years we have worked with clients on the need to create a strong creative culture — one that embraces those who go outside the status quo. Last night I picked up a book (Orbiting the Giant Hairball) from the man who taught me much about creative thinking and how to not get caught up in the “hairball” — Gordon McKenzie. As the creative guru and and professed burr-under-the-saddle at Hallmark Cards while I was there in the late 80’s/early 90’s, he provided me with great insights on stretching “paradigms” to … Continue reading
Critical Thinking or “As Time Goes By”
I have come to the conclusion that one of the biggest challenges for today’s businesses is the lack of critical thinking time. No more do we have time to “chew” on a problem or “mull over” an idea. Words like cogitate and ruminate are almost extinct. Instead we are driven by a pace measured in nano-seconds and kilobytes. We are reachable everywhere — if you don’t believe me count the number of times you hear a phone conversation in the stall next to you — all the time. The expectation of receiving an instant answer, or decision is bolstered by our ability to text message, email, IM or track down our colleagues on any vacation. I’m not a neophyte that believes we need to abandon our technical progress of the past 20 years. Nor do I advocate abandoning the countless benefits the business world has experienced with the removal of … Continue reading