How many ideas have you rejected this week? It’s tough to keep track given the velocity they come at us. (Heck, we get bombarded with 34 gigabytes of information including 100,000 words a day, not to mention what we think up for ourselves.) As children most of us were thoroughly trained to censor our thoughts [...]
Posts Tagged ‘Kissing-The-Frog’
Nook and Cranny Creativity
From the ideas from strange places department: Papaw didn’t get out to use his grill early enough this year and so someone else set up shop. Now, some would have said it is a bad idea to build a nest in a grill with summer parties around the corner. But mom and dad bird had [...]
Do You Have Just One Creative Department?
Just one, really? Shouldn’t every department have creative sparks flying? I mean, you have hundreds of creative people in your organization. They discover things like solutions, work-arounds, sales pitches and efficiencies everyday. They just may not work with oil paints, colored pencils or Macs. Are you telling some that they are not creative by having a [...]
Good Taste In Advertising?
Quiznos Tests Taste.
Quiznos’ new ad campaign. It made me laugh. But it did not make me hungry. Does that make it a bad ad? Attempting to get noticed, brand managers approve creative that some consider edgy – others decry as bad taste or even indecent. (In this case Quiznos’ approved a bit of locker room humor that [...]
What Doorways Have You Bricked Over?
Part II: The $20 Million Hurdle.
Rules of thumb often have unintended consequences. Several large organizations I’ve worked for instituted a $20 million in revenue hurdle. (The $ figure was sometimes higher, sometimes lower — but always a significant percentage of existing revenue.) The thought process is pretty straight forward: Why bother with an idea if it can’t make a meaningful [...]
I love your attitude and celebrate all of the wonderful changes with you. I loved your...