Soon after my son settled on which pacifier would get him through infancy, Playtex decided to make a change. He had not jumped recklessly into his choice of pacifier. There was product testing, parental input, style considerations. He reviewed the various alternatives, including the organic, all-natural thumb. Finally he followed his sister’s recommendation and prepared to happily [...]
Posts Tagged ‘Loyalists’
Did Loyal Customers Force Tropicana To Backtrack
Update 5/20/2009: Recent sales reports indicate Tropicana sales declined 20% during the Jan./Feb. timeframe that correlated with the packaging change. This indicates the packaging problem was more severe than consumers simply not liking the design, it actively hurt the ability of individuals to figure out where and what Tropicana was. It is still surprising to me that [...]
