Dr. Kantor over at HarvardPublishing.org calls for everyone to be in marketing during a recession. I agree completely, but for those who know how I rant my next question is obvious: Why only ‘in a recession’? Driving the marketing discipline through your organization creates entanglements with customers deep down in the soul. It affects creativity [...]
Posts Tagged ‘Marketing-Persuader’
Marketing Is More Than Advertising
Many organizations trap marketing viewpoints in departments responsible for communication or customer service. This often leaves groups that should know better working without a close customer connection or even solid customer feedback during critical allocation and innovation stages of development. We live in a rather unique time where it often easier to add unnecessary features than to make the hard decisions about focus and value which drive truly effective communication and relationship building.
No No No
Methods of saying ‘no’ to your boss or co-worker — Business Fables “Learn the Art of Saying No.” provides ten. ‘No’ seems to be the most difficult word to use in a business relationship, maybe any relationship. ‘No’ carries with it disappointment from every angle. The receiver didn’t get what they wanted, the giver couldn’t make the [...]
What Makes A Great Trade Show Booth
Floor space, budget, image, key messages, partners, neighbors, product display, education… The list can go on for quite a while. All matter. All must be optimized. But the key factor to a great trade show booth is the people who are there to talk to prospects. In small booths it’s easy to make the mistake [...]
Be a Marketing Persuader Not A Marketing Tyrant
Effective marketing influences every aspect of your business, not just communication or awareness. However, this is not a command relationship — as in, “We the marketing gods declare the focus group shows we must deliver X.” Marketing tyranny ends with the communication of compelling, yet undeliverable promises that damage brand equity. To avoid tyranny (and [...]
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