Charged with defining and communicating unique product attributes and critical elements of competitive advantage, marketing departments often fork in two directions - Marketing Tyrant or Marketing Weenie. Why do those on the marketing bus turn one way or the other? They are usually driven by the frustration of being responsible for communicating advantage, but not having [...]
Posts Tagged ‘Marketing-Persuader’
Sales Vs. Marketing – The Struggle For Productivity
60% of sales professionals felt that input from marketing DID NOT improve the effectiveness of their sales cycle in a poll this year by Sales and Marketing Management. At the same time, 35% of marketing professionals felt that their sales organization DID NOT effectively use the tools they implemented for their use. Mutually supportive groups who point fingers at [...]
