I’ve been reading Beans: A History by Ken Albala. Not really a book one would expect to gain marketing insights from, but, read on. In times of great disparity between the haves and have-nots (most of history) – as soon as you had enough cash to trade your diet of beans for meat – you [...]
Posts Tagged ‘Marketing’
End Marketing Departmentalization
As I was looking around for current ‘definitions’ of marketing to satisfy my curiosity and I came across the AMA’s revised definition for marketing. “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” A bit high falutin’ [...]
Rethinking Budget Cuts
The nice thing about a recession is that it reminds you how amazing capitalism can be. Even though most of us are hurting pretty badly —budgets being cut, loans being called, sales dropping — there are companies out there doing well. Thriving even. Why bring up the lucky few when talking about budget cuts that [...]
You Can’t Hide from a Marketing Problem
There has been an ongoing discussion during the past few years about the integrity of business. (Think Enron, Haliburton, etc.) I think this conversation has been somewhat overstated given that the majority of business owners in the U.S. are honest and trustworthy people trying to succeed in a very chaotic marketplace. For the past several [...]
Friday Afternoons
Now that summer hours are over and the snow has started to fly (at least here in Chicago) I think it is time for marketing departments to try to infuse Friday with excitement and creativity. (Actually all departments should but I will talk to the marketing team for now.) Plan regular “events” to help keep [...]
I love your attitude and celebrate all of the wonderful changes with you. I loved your...