Inspiration is a funny thing. It comes from places you expect, don’t expect, and come to expect. You have to be open to it. Defend it. And, on occasion, abandon it. Physics has been my muse for thinking about ways creative ideas might be better shepherded through an organization as we try to: Avoid concept [...]
Posts Tagged ‘physics_and_ideation’
Marketing Should Be Everywhere All The Time
Dr. Kantor over at HarvardPublishing.org calls for everyone to be in marketing during a recession. I agree completely, but for those who know how I rant my next question is obvious: Why only ‘in a recession’? Driving the marketing discipline through your organization creates entanglements with customers deep down in the soul. It affects creativity [...]
Physics and Ideation: Customer Entanglement
I think the word ‘entanglement’ may be the best single word description of marketing at its best – no matter what your specialty. The word ‘entangle’ intrigues me. In physics it describes a mysterious connection that exists beyond visible physical contact. Imagine its meaning in marketing: Mutual Long Term Influence Even At Great Distance! We wish [...]
Physics and Ideation: Creativity and Mismatched Socks
I’ve been thinking about lessons we can take from the physics community to more successfully develop ideas — and I’ve been wearing mismatched socks. I blame Louisa Gilder and her wonderful exploration into the weird path physics took towards accepting entanglement over the past century. In 1964 John Bell lit a small fire at the [...]
Physics and Ideation: When Does A Breakthrough Idea Become An Acceptable Idea?
Many business ideas die as much from neglect as from hostility. Breakthrough concepts are dismissed by influencers who show disbelief when ideas do not fit their current world view. Ideas are left to stew and ripen outside mainstream business thought — only to burst on the scene and disrupt whole economies seemingly out of no-wheresville. [...]
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