Physics and Ideation: Ways To Unleash Creativity

Confusion about when to praise, when to probe, and when to argue with an idea is killing creativity in business. And the scary thing is some of the most innovative tools being put in place to increase the flow of ideas are just as effective at killing the spirit as in the old days of rapid confrontation. I’ve been thinking about this as I read The Age of Entanglement: When Quantum Physics Was Reborn By Louisa Guilder. Here key ‘conversations’ are reconstructed between some of science’s greatest. You get an inside peek at the way ideas can be had, proposed and defended in a very rigorous mathematical and experimental environment.  What connection is there between defending an idea about quantum physics and a business process? Uncertainty. Now I’m not a scientist, nor do I play one on TV.  But I do have quite a bit of experience shepherding breakthrough ideas … Continue reading