Creative Response To The Uncertainty Paradox
Newsweek’s declaration that the recession is over and long lines at auto dealers seems to have upped feelings of angst in many circles. Reactions from ‘yeah sure’ to ‘How did I miss it’ to ‘yipee,’ indicate that maybe not everyone is on the same page. Which really shouldn’t be a surprise given folks disagree on the state of the economy when times are good or bad. So what do you do when you don’t know, can’t know? I wanted to pull together a few pieces of conversation both directly and indirectly related to the Uncertainty Paradox that struck a chord for me over the past week or so. A big issue when you’re stuck in a period of extreme uncertainty is how to take the next step forward. Kay Plantes in dealing with business model innovation brought up Tide’s experiment with Tide Basic, a product introduction with a reduced feature … Continue reading