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Posts Tagged ‘Relationships’

Strengthening The Relationship
Even When Things Go Terribly Wrong

I’m not easily impressed – especially when I feel as if everything is going wrong. But in the end I have to grudgingly tip my hat to ComEd’s Customer Service Group even though I’m sitting here with only half power 6 days after the storm. Did ComEd’s electronic response system make mistakes? Looks like it. [...]

What Makes A Great Trade Show Booth

Floor space, budget, image, key messages, partners, neighbors, product display, education… The list can go on for quite a while. All matter. All must be optimized. But the key factor to a great trade show booth is the people who are there to talk to prospects. In small booths it’s easy to make the mistake [...]

Shelf Optimization Turned Me Into A Yogurt Fanatic

Until last week I was not a yogurt fanatic. Then my local Dominick’s optimized their yogurt selection. During this process I’m sure they looked at sales, product attributes, profitability and synergies. Unfortunately my milkshake-like kifer drink didn’t make the mix. The matrix they developed seems to cover every possible known and unknown yogurt need…regular, low fat, no [...]

When Am I Suppose To Buy Halloween Candy

I was in a retail store last night getting a prescription filled. Halloween was almost non-existent in the store with Christmas already looming large. The Halloween candy selection was all but replaced with marshmallow Christmas trees and candy canes. I don’t know about you but I can’t buy my trick-or-treat stash before October 30th if [...]

Little Things Pay Off

I spent several hours writing at my local library today. Before I cloistered myself in my favorite cubicle, I stopped by a local eatery for my favorite sandwich – a bacon cheddar egg bagel. (We can talk health issues later!) When my sandwich was delivered I did the same thing I have done every other [...]

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