How focused is your marketing. Like a laser? Only running with what has worked in the past? Has your creative started to look more like a banana than a bouquet? Sure everyone knows it’s you – but is that good? Have you defined your product category so well that you’re about to be swamped by [...]
Posts Tagged ‘Strategy’
Are You Managing From The Monkey Bridge?
Can you answer yes to any of the following questions? 1. Does your company tends to write a plan every year but mostly it is put in a binder to gather dust? Maybe you don’t even do planning because “what’s the point?” 2. Do you spend too much of your time fighting fires, eliminating emergencies [...]
No No No
Methods of saying ‘no’ to your boss or co-worker — Business Fables “Learn the Art of Saying No.” provides ten. ‘No’ seems to be the most difficult word to use in a business relationship, maybe any relationship. ‘No’ carries with it disappointment from every angle. The receiver didn’t get what they wanted, the giver couldn’t make the [...]
It’s The End Of The First Quarter — Do You Know Where Your Plan Is?
Have you pulled out this year’s marketing plan to see if you are still in the right ballpark and still in the game? Next week is the last week of the first quarter. Set some time aside to pull your performance reports together (especially if this isn’t done automatically) for your programs and overall performance. [...]
Doing More With Less
The mantra of senior management across all industries, across all disciplines has become “do more with less.” Budgets and personnel continue to be cut while the need for increased revenue and margin continues to grow. You can continue to successfully perform in the market using this mantra if you are thoughtful in how you approach [...]
